environmental music video: a beautiful lie

Came across a music video that was shot entirely in Greenland in the Arctic… has amazing footage of the location and I liked the music as well… it definitely makes a strong statement about our environment.

I heard recently that often times the most difficult path is also the right one. Well, this project was definitely one of the most painstaking and difficult creative challenge we have ever undertaken as a band. It has also been one of the most inspiring – a rare opportunity to reach into our imagination and push the limits of whats possibile. It will always be an important part of our story and a defining element of our lives.

…says Jared Leto on his abeautifullie site, which has a forum for discussing environmental issues.

I quite liked the music and here are the lyrics and the video…

Lie awake in bed at night
And think about your life Do you want to be different? (Different…)
Try to let go of the truth
The battles of your youth
’Cause this is just a game

It’s a beautiful lie
It’s a perfect denial
Such a beautiful lie to believe in
So beautiful, beautiful lie makes me

It’s time to forget about the past
To wash away what happened last (happened last)
Hide behind an empty face
Don’t ask too much, just say
‘Cause this is just a game

It’s a beautiful lie
It’s a perfect denial
Such a beautiful lie to believe in
So beautiful, beautiful lie makes me

Lie….Beautiful

Everyone’s looking at me
I’m running around in circles, baby
A quiet desperation’s building higher
I’ve got to remember this is just a game

(LLLLLIIIIIIIIEEEEEEE)So beautiful, beautiful… X4

It’s a beautiful lie —
It’s a perfect denial —(So beautiful, beautiful)
Such a beautiful lie to believe in —
So beautiful, beautiful lie makes me

Global Warming seems to be mostly like some hypothetical situation, a typical Somebody Else’s Problem that nobody can really see. A really interesting aspect of this video is that it begins with a common man from Greenland actually talking about the difference in his lifestyle in his day to day life caused due to global warming…

What about the emission gone into making of this video? This shows a pretty amazing sense of responsibility at the end of the story on the site…

P.P.S – Emissions from the energy consumed in connection with producing the A Beautiful Lie video were offset using Solar Energy Certificates purchased from the Bonneville Environmental Foundation. The certificates support enough solar energy to offset approximately 250,000 Kilowatt hours, or 350,000 pounds of CO2 emissions – the approximate emissions reduction equivalent of planting 46 acres of trees or not driving 36 cars for one year.

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See also:

The Neurobiology of Mass Delusion

RwB: June 5 is World Environment Day

Courtesy RwB

One Response to “environmental music video: a beautiful lie”

  1. Destination Infinity Says:

    I am not able to listen to the song as I am not on broadband 🙁 But nyways the concept is interesting and I hope more bands come up with videos like that. BTW you have been tagged on the topic “Slow Melodious and Soulful Songs”.

    Destination Infinity

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